widgetti

About Widgetti

Apache Solr

Apache Solr

The scope of the Widgetti initiative was to create a new website creation environment within Mall that allows marketing personnel to create websites, rather than the back-office IT team. The overriding objective was to allow web pages redesigns to occur in minutes, rather than in days.

At the technology level, Widgetti is based upon two core technologies.

For product searching, Widgetti search engine is based on state of the art open source search technologies from Apache Software Foundation.

For product searching, Widgetti search engine is based on state of the art open source search technologies from Apache Software Foundation.

With 400,000 product combinations available through the Mall websites, the SOLR open source technology provides a critical component. These technologies are used today by thousands of organizations. They power substantial and diverse search applications at AOL, CNET, Comcast Interactive Media, IBM, Netflix, LinkedIn, MySpace and many others

Tooltwist

Tooltwist

The core technology underlying Widgetti is product named Tooltwist.

Tooltwist. coordinates the efforts of our marketing and technical departments to form a combined team to create websites.

Such an overlap in responsibility is traditionally a weak link in most organizations, but Tooltwist's unique approach allows our technical team to concentrate on technical tasks, while our customer focused marketing people have the freedom to create thousands of web pages, without any technical expertise.

From the page designs, Tooltwist. generates production web pages, complete with analytics, sprites, SEO and performance optimizations, but without the complexity, time-slip and cost normally associated with technical staff performing these optimizations.

Apache Solr

Widgetti

Along with technology changes, the Widgetti initiative has included organizational changes, with website design ownership shifting back into marketing and sales control.

Effort is now expended addressing customer concerns, rather than on IT issues. Widgetti breaks down departmental barriers, and is allowing a truly companywide contribution to producing our websites.

The result of Widgetti is faster searching, faster web pages, and a customer focused website that can be quickly updated to offer the latest products and best prices to our customers.

And we aren't finished yet... with the freedom provided by Widgetti, Mall websites will get even better over the coming months.